Will Bank - "WILL MOVIMENTA - Danny Bond & Simone Mendes"

At will bank, we sparked a sensational collaboration between Simone Mendes and Danny Bond to launch a campaign with a catchy twist—the "Movimenta e Monta" funknejo hit. This campaign aimed to spotlight the advance option of the FGTS birthday withdrawal.

Designed to encourage people to explore personal loans and advance their withdrawals, the song cleverly uses the words "monta" and "movimenta". "Monta" refers to "mounting the cash," while "movimenta" connects with the idea of "moving money."

Our creative strategy was to reunite Danny Bond, a long-standing partner, with Simone Mendes to create this vibrant funknejo track, a rising musical genre in Brazil that resonates deeply with our audience’s culture. This not only promoted our services but turned the advertisement into a stimulus packed with entertainment.